Greening Your Swag

Greening Your Swag

How many t-shirts, mugs and stress balls does one conference attendee need? That question is on a lot of marketer’s minds as the world revs up for post-pandemic mode. According to this State of Swag report from 2020, too many. Companies with over 1,000 employees...
The Sustainability Imperative

The Sustainability Imperative

Some of the reasons to remain virtual include a larger audience, lower costs, and simpler logistics. At the same time there’s also a growing cry for in-person events to work towards lowering their carbon footprints. Event Manager Blog provides a detailed look at the...
Digital Events Have Their Carbon Footprint, Too

Digital Events Have Their Carbon Footprint, Too

It’s no secret that physical events have an impact on the environment, but you might not have spent much time thinking about the environmental impact of a digital event. Eventcellany created a calculator that looks at elements like the number of pre-recorded segments...
Predictions

Predictions

Job of the year: Community builder. Whether it’s a brand, an event, an association or other, your challenge will be to create a 365-day-a-year engagement. Hopefully, we will tamp down on the snark and ramp up the clever as community builders get to work to restore...