In the “didn’t see it coming” category, Microsoft takes a turn away from its enterprise focus to acquire game developer Activision Blizzard for a whopping $68.7 billion in cash. Microsoft is buying a ton of popular games including Call of Duty and Candy Crush, plus millions of subscribers. Despite Acvitivision’s scandal-ridden past as a toxic workplace, it seems Microsoft is confident it can clean up Activision’s act at the same time it beefs up its GamePass offering.
How many Activision users did Microsoft just buy? (Statista, 2022)