Calling a “go” or “no go” to hold an event has made reading tea leaves look like child’s play. COVID-19 variants, rising inflation, the Russia-Ukraine war and internal budgeting issues have caused many exhibitors and sponsors to either delay their decision to attend...
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The Metaverse Is Getting Huge. But How Will Its Money Work?
In 2020, the global GDP amounted to about 84.97 trillion U.S. dollars. Citibank analysts recently projected that the Web3 economy will reach $13 trillion by 2030. It’s the beginning of an entirely new economy. While the concept of the metaverse (Web3) has been around...
Greening Your Swag
How many t-shirts, mugs and stress balls does one conference attendee need? That question is on a lot of marketer's minds as the world revs up for post-pandemic mode. According to this State of Swag report from 2020, too many. Companies with over 1,000 employees are...
Zoom Gets a Green Room and More
April showers bring Zoom flowers with a flurry of new features. If you’re a Zoom Webinar user you’re about to get the keys to the “room where it happens.'' It’s a backstage/green room area where your panelists, speakers, and production staff get to hang until they go...
Repurposing Content
Never let a good presentation go to waste. Mary Ann Pierce and her team at MAP Digital want to make sure you're thinking about the afterlife of your event. Your one hour conference session can turn into media gold. Figure credit: MAP Digital
Events in the Metaverse
Bizbash and AllSeated EXVO took a group of interested souls on a field trip exploring the future of events in the metaverse. It was held in the EXVO metaverse. OK, you still have to navigate using the gaming keys while your little video-head attendees roam about, but...
Big Tech: Virtual 4 Ever
Bye, bye live. Committing to an online future, Apple's WWDC 2022 event will be almost exclusively online. However, the company unveiled plans to host a “special day” for developers and students at Apple Park on June 6, which will include screenings of the keynote...
The Sustainability Imperative
Some of the reasons to remain virtual include a larger audience, lower costs, and simpler logistics. At the same time there’s also a growing cry for in-person events to work towards lowering their carbon footprints. Event Manager Blog provides a detailed look at the...
Wikipedia is Withering
Is anyone finding that Wikipedia entries don’t turn up much in searches anymore? Even Wikipedia is citing its own demise due to lack of volunteer editors and a lapse in the quality of the work. Cleaning closets this weekend I came across what could be the quaintest...
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Sarah Thompson
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