At our Omicron Aftermath Town Hall, we featured key speakers from across the events industry. The session was filled with digestible nuggets we’ll be talking about here. One really salient data point came from our Board Advisor Martin Porter. Porter has been involved, in one way or another, in broadcasting (and events) for a long time. He posits that the state of events will follow the same trajectory as music media did when we moved through additive formats—from vinyl to cassette tape, to CD/DVD, to downloading, then online music and streaming. With the introduction of each new format, the industry expanded the marketplace for music. As Marty says, “pay attention to the green part of the graph. It represents the opportunity to expand the production of events, adding digital components (new formats) to reach a much larger audience.”
Photo Credit: Recording Industry Association of America
