PCMA Tackles Events Challenges, All at Once

PCMA Tackles Events Challenges, All at Once

Sometimes belt buckling also means increasing power in numbers through reach. At PCMA (Professional Conference Managers Association) the biggest news was made by the Association itself. A slew of acquisitions, mergers and partnerships were announced. For starters,...
Learning to Work with AI Tools

Learning to Work with AI Tools

Event planners will be learning to work with AI tools. At first, it will be primarily as idea generators, whether that’s color and design schemes, or even agenda planning. Case in point, this week I asked ChatGPT to create an event agenda for a high tech agricultural...
Spatial Gatherings

Spatial Gatherings

After last week’s newsletter, some of you wrote to ask for more information about spatial computing. Spatial computing’s definition is sort of like the definition of porn, you know it when you see it. More and more companies are using the “S” word in their...
Fast and Slow Events

Fast and Slow Events

Our team just returned from a glorious CES show… a return to an almost normal where everything from advances in space tech, to a self-driving baby carriage, to pee analyzers you place in your toilet, to tractors that know a weed from a wheat stalk. Plus enough smart...
Make Way for Millennials

Make Way for Millennials

Ken Holsinger, Freeman’s SVP of Strategy, was kind enough to share his internal research on millennials with our group. It’s super-important to understand what millennials want, regardless of what business you’re in, because they are quickly in line for succession… of...