IMEX: Why you need a creator strategy now

Oct 5, 2026

Getting creators to attend is only the beginning. Explore how events, hospitality brands and destinations can build creator strategies that deliver measurable results.

Discover how to identify the right partners, create offers that benefit everyone and turn authentic storytelling into attendance, destination interest and business outcomes. Explore tools for finding and managing creators, tracking content performance and connecting results to bookings and revenue.

Learn how to measure conversions, bookings, audience growth and ROI, rather than relying only on likes and impressions. Take away a practical plan for adding a creator strategy to your next event or destination campaign.

Tools you can Use

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Irina Graf | Founder |The MICE Blog

I keep destinations, hotels, and events relevant in a world of infinite scroll. Visit: https://www.themiceblog.com/

VIDEO

  • Adobe Premiere
  • Premiere on Mobile

PHOTO

  • Adobe Lightroom
  • Adobe Photoshop
  • Adobe Express

SCHEDULING

  • Planoly
  • Sprout Social

Juliana Broste | TravelingJules | Travel Video Journalist

I specialize in creating recaps from an attendee perspective in partnership with brands and destinations.
Visit: https://www.travelingjules.com/special-events

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Clipping Video Tools

StarZero
Electric Sheep
Opus Clip
DaVinci Resolve

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Video Creation Tools

Hey Gen
Runway
DAVinci

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Creation Tools

Canva
Popcorn
Google Veo

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Music Creation Tools

Suno
Epidemic Sound

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Finding Creators

CreatorIQ
GRIN
Modash
Upfluence

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Industry Communities

Travel Massive

Robin Raskin | Founder & CEO | Virtual Events Group