VidCon Unveils New Logo, Plans Anaheim Convention in 2021 and Will Host Virtual Events Year-Round
VidCon has a new logo — and a new hybrid events strategy.
As part of launching the new look, the ViacomCBS-owned online video and digital creator events division announced that it’s adopting a combo digital and in-person model going forward.
VidCon said it has begun planning its annual U.S. event for summer 2021 in its regular home at the Anaheim Convention Center. For the first time, it will offer two digital-ticketing options: one that will provide access to livestreams of key fan-focused sessions from Anaheim, and one that includes on-demand access to VidCon’s Industry and Creator Track workshops, panels and keynotes.
In addition, VidCon is expanding virtual event programming to occur year-round. Necessity became the mother of invention after it was forced to cancel 2020 VidCon US because of the coronavirus pandemic, leading to the launch of the VidCon Now digital series.