September 6 | BerlinIFA 2025

Took a whirlwind tour beginning in Berlin, where we had a great time producing content for the hashtagcreatorhub at hashtagIFABerlin. We kicked off the day with a look at how creators can make the most of hashtagTikTok‘s new features, and hosted a bunch of panel discussions focusing on how creators and brands are getting better at figuring out their relationship. @Reiss Akhtar and @Mason Detloff both from hashtagCreatorIQ were unbelievable moderators. And as is customary these days, if you put hashtagAI in the title of your panel, the audience quadruples in size. (And then came my enlightening journey to Weimar, Germany, where I remembered how history can inform the present —