Grammy meet Roblox

The Oscars might have gone for the good old fashioned stage fight, but The Recording Academy went for a very different effect. In partnership with Mastercard, it teamed up with Roblox to bring a Grammy experience to the Metaverse. There were avatars to meet and greet, virtual merchandise, and performances from Grammy winners. Seems like a smarter way to attract young viewers than a slap match.

Image Credit: The Recording Academy






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